Claudia Peña and Keith Kamisugi conducted four free communications workshops in Los Angeles on Feb. 22, in Bakersfield on Feb. 25, in Sacramento on Feb. 26, and in Santa Ana (Orange County) on March 28. The four workshops combined attracted approximately 50 attendees.
Our local partners were critical in securing venues, attracting attendees, and providing feedback: Dolores Huerta Foundation and Camila Chavez (Bakersfield); APA Legal Center and An Le (Los Angeles); Western Center on Law and Poverty and Mona Tawatao (Sacramento); and ACLU Foundation of Southern California and Maria Esquivel (Santa Ana).
Each workshop was slightly different – customized based on responses provided by attendees in a pre-event survey – but each covered media relations, social media, web and online marketing, and communications management.
A sample of the organizations that attended:
• A New Way of Life Reentry Project
• AIDS Legal Referral Panel
• Alliance for Justice
• Asian Youth Center
• CA LULAC
• California Black Health Network
• Campaign for College Opportunity
• Center for Community Change
• Critical Resistance
• Delhi Center
• H.E.A.R.T.S. Connection of Kern County
• Khmer Girls In Action
• LA CAN
• Legal Services of Northern California
• Los Amigos de Santa Ana
• Rosie’s Garage
• Santa Ana Building Healthy Communities
• South LA Reintegration Council
• United Lu-Mien Community, Inc.
• Youth Justice Coalition
“Fantastic and very practical. I am cynical about media/communications trainings because I’ve been to so many bad ones. [This] was one of the best I’ve been to.”
– Senior litigator
“I enjoyed our first class. Communication effectiveness is most important for advocacy. Currently I am attending a class on framing and these two complement one another. Thank you for your efforts!”
– Neighborhood activist
“I learned a lot at workshop. Very much appreciate your presentation. Just created a page for my organization and getting ‘likes’. ”
– Advocate for the homeless
To learn more about the 2013 communications workshops, contact Keith Kamisugi, Director of Communications at the Equal Justice Society at firstname.lastname@example.org.